Paula Beauty Lash Pumper Mascara
Regular price
R 325.00
R 230.00 ZAR
29% OFF
ONLY 130 LEFT

Unleash next-level lashes with Paula Beauty Lash Pumper Mascara – South Africa’s waterproof and volumising beauty secret.
Dreaming of bold, beautiful lashes that last all day—even through a Jozi thunderstorm or Cape Town’s humidity? Unlock your lash potential with Paula Beauty Lash Pumper Mascara, South Africa’s go-to mascara for dramatic length, volume, and unbeatable all-weather smudge resistance. Loved by beauty enthusiasts from Durban to Pretoria, this high-performance mascara is your ticket to gorgeously defined eyes—without breaking the bank.
Why Paula Beauty Lash Pumper Mascara Stands Out in SA
- All-Day, All-Weather Wear: Rain or shine, our waterproof formula keeps lashes flawless—with zero smudging or flaking.
- Bold, Matte Black Intensity: South Africa’s most-wanted matte black, delivering a sophisticated, clump-free finish that’s perfect for every skin and eye colour.
- Engineered Tapered Precision Brush: Designed to reach and define even the tiniest lashes for maximum drama with every swipe.
- Hypoallergenic for Sensitive Eyes: Gentle, irritation-free, and paraben-free—suitable for all lash types and sensitive eyes.
- Proudly Formulated in South Africa: Crafted to withstand our unique climate and beauty demands.
Star Ratings & Real South African Reviews
★★★★★ Thandi M.
"I wear this mascara daily—even on sweaty Gauteng days, it doesn't budge! Incredible lift and zero flakes!"
★★★★☆ Sipho K.
"Adds amazing volume to my lashes. No clumps, no irritation—highly recommend to fellow contact lens wearers!"
★★★★★ Aisha L.
"Elegant and bold! My lashes look twice as long—love the smooth matte finish for night-outs in Cape Town."
Main Benefits of Paula Beauty Lash Pumper Mascara
- Dramatic Volume & Length: Build show-stopping lashes in seconds—no falsies needed.
- 24-Hour Long-Lasting: Worry-free wear from your 8AM meeting to the 8PM dinner.
- Climate-Proof Performance: Designed for the varied South African climates—from Durban’s humidity to Joburg’s dry winters.
- Easy to Remove: Comes off quickly with your favourite oil-based or micellar remover—no tugging or lash breakage.
- Perfect for Day & Night Looks: Layer for soft definition or take it bold for statement eyes.
Ideal for:
- Ladies and gents seeking affordable, quality mascara in South Africa
- Sensitive, allergy-prone eyes
- Busy professionals, students, or gym-goers needing high-performance, smudge-proof lashes
- Anyone tired of panda eyes or clumpy formulas!

See the difference: Maximum volume, elegant definition, and zero smudge—no matter where you are in SA.
How to Use Your Paula Beauty Mascara for Best Results
- Start with clean, dry lashes for optimal curl and hold. Try the Heated Eyelash Curler for extra lift.
- Wipe off any excess formula on the tube edge before applying (prevents clumping).
- Sweep the brush from the base of lashes, gently wiggling up to tip. Use the tapered end for lower and inner lashes.
- Build in layers for extra drama—allow a few seconds drying between coats.
- Remove gently with an oil-based or micellar mascara remover. No harsh rubbing required!
Pro Tip: For even bolder definition, pair with the Paula Beauty Liquid Liner.
Safety & Precautions
- Avoid direct contact with eyes. If irritation occurs, discontinue use.
- Keep out of reach of children. Not for use on broken/inflamed skin.
Technical Specifications
Shade | Matte Black |
Size | 10ml |
Brush | Tapered precision wand |
Formula | Waterproof, Hypoallergenic, Paraben-Free |
Shelf Life | 3 years unopened, 6 months after opening |
Origin | Made in South Africa |
Storage & Longevity
- Always tightly close after use
- Store in a cool, dry place—avoid direct sunlight
- Replace every 3-6 months after opening for optimal hygiene and performance
What to Expect After Your First Application
- Instant Length & Volume: Each lash looks fuller, longer, and lifted
- Zero Flakes, Zero Smudges—just all-day confidence even in South African heat or rain
- Natural yet bold eye enhancement: Looks amazing on all ages and skin types
Paula Beauty Mascara Is Compatible With:
- Paula Beauty Waterproof Liquid Liner
- Lash Lift & Brow Lamination Kit for ultimate eye definition
- Your favourite shadow palettes and brow gels for a complete look
If you love beauty innovation, discover more makeup & beauty must-haves at Foxy Beauty.
How Paula Beauty Compares to Other Mascaras in South Africa
- Superior waterproofing that keeps lashes intact through the hottest or wettest days
- Elegant matte black pigment for modern, non-glossy finishes
- Better value than imported high-end mascaras—buy Paula Beauty Lash Pumper Mascara South Africa for world-class quality at a local-friendly price
- Vegan & cruelty-free formulation—good for your look and your conscience
FAQs – Paula Beauty Lash Pumper Mascara in South Africa
- Is this mascara suitable for sensitive eyes? Absolutely. Its hypoallergenic, paraben-free formula is gentle and safe for all eyes.
- How long will it last without flaking? Enjoy up to 12 hours of flawless wear—perfect for full workdays or special occasions.
- How do I remove it? Use an oil-based or micellar makeup remover for effortless cleansing.
- Can I use this with eyelash extensions? Yes, just avoid applying at the extension base to prolong your extensions’ lifespan.
- Does it resist SA humidity? Yes—crafted especially for South Africa’s toughest climates.
- Where can I get Paula Beauty Lash Pumper Mascara in South Africa? Shop direct or browse our full store for more beauty essentials.
Delivery, Payment & Local Support
- Fast, Reliable Shipping: Nationwide in 3–5 working days, including to remote areas.
- Secure Payments: Major SA credit and debit cards accepted for safe checkout.
- Proudly Local: South African support and policies for peace of mind.
Love Full, Healthy Lashes? Explore More Must-Haves
Pair your Lash Pumper Mascara with the Lash Lift & Brow Lamination Kit or refresh tired eyes with our My Lash Serum for unbeatable definition and lash care!
Ready to Elevate Your Lash Game?
Don't settle for ordinary—get South African’s favourite high-impact mascara now!
Buy Paula Beauty Lash Pumper Mascara SA Now
Choose the mascara that’s as strong, vibrant, and dynamic as you are—only from Foxy Beauty.
Looking for more? Explore our full makeup and beauty collection for the latest in skincare, lashes, and more—shipped fast across South Africa!
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